商品簡介
Dispelling common entrepreneurship myths, this textbook introduces the cutting-edge knowledge of entrepreneurship: the theories and empirical evidence rigorously developed by leading researchers. Helping upcoming entrepreneurs to think from a different perspective and avoid preventable mistakes, Entrepreneurial Thinking offers a summary of the most valuable and surprising contemporary research, translating it into clearly beneficial lessons, while emphasizing the entrepreneurial mindset crucial to venture success. Key features: * Short and accessible synopses of 44 of the most influential research papers to advance students' knowledge on best practice in entrepreneurial thinking, especially in how to see opportunities that others overlook* Examples of how to use available resources in unconventional ways, as well as explanations of cognitive biases that trap most fledgling entrepreneurs* A consistent structure allowing students to understand the questions asked, the answers available and implications of each research paper effectively, and place research into practical situations An excellent guide for students of entrepreneurship, Entrepreneurial Thinking is a brilliant overview of current research with practical benefits for the entrepreneurs of the future.
