★ 創業必讀經典，全球創新企業共同採用的方法論
★ 打破「先做再說」迷思，用科學驗證打造成功產品
★ Google、Toyota、Facebook都在用的創新思維
★ 從0到1，不再靠運氣，而是靠方法
本書提出「精實創業」方法，強調在高度不確定的環境中，透過快速實驗與驗證式學習，持續調整產品與商業模式。作者主張以最小可行產品測試市場需求，避免資源浪費，並在必要時果斷轉向。內容結合理論與實務案例，是創業者與企業創新團隊提升成功率的重要指南。
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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