A NEW YORK TIMES AND INTERNATIONAL BESTSELLER
''This book is a gift to anyone who needs to get a message across and make it stick.'' New Statesman
''Smart, lively . . . such fun to read.'' Guardian
_________________________________________________
Mark Twain once observed, ''A lie can get halfway around the world before the truth can even get its boots on.'' His observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas - entrepreneurs, teachers, politicians, and journalists - struggle to make them ''stick''.
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain how to make ideas stickier, such as applying the Velcro Theory of Memory, using the human scale principle and creating curiosity gaps. Along the way, they reveal that sticky messages of all kinds - from the infamous ''kidney theft ring'' hoax, to a coach''s lessons on sportsmanship, to a vision for a new product at Sony - draw their power from the same six traits.
Made to Stick reveals the vital principles behind winning ideas - and tells us how we can apply these rules to making our own messages stick. It will transform the way you communicate.
_______________________________________________________
''An entertaining, practical guide to communication.'' Financial Times
''This is great for anyone planning a speech or trying to get their message across at work.'' Psychologies
''The Heaths push beyond what sounds like it should work and explain why it actually does.'' Time Magazine
''Anyone interested in influencing others . . . can learn from this book.'' Washington Post
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
