Key MBA Models：The 60+ Models Every Manager and Business Student Needs to Know
商品資訊
ISBN13：9781292016856
出版社：Pearson Education Limited
作者：Julian Birkinshaw; Kenn Mark
出版日：2015/05/01
裝訂／頁數：平裝／296頁
規格：23.3cm (高)
商品簡介
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
- Strategy
- Business Economics
- Finance
- Decision Science
- Accounting
- Operations
- Marketing
- Organisational Behaviour
The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
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