Marketing for Tourism and Hospitality：Collaboration, Technology and Experiences
商品資訊
ISBN13：9781138121270
出版社：PBKTYFRL
作者：Alan Fyall; Patrick (University of Angers Legoherel France); Isabelle (Universite Savoie Mont Blanc Frochot France); Youcheng Wang
出版日：2019/03/19
裝訂／頁數：精裝／594頁
規格：25cm*19.7cm*3.6cm (高/寬/厚)
商品簡介
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.
Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing.
This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
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