商品簡介
Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools, and techniques of entrepreneurship into the social sector to present innovative solutions to today's vexing social issues. Kickul and Lyons cover all the key topics relevant to social entrepreneurship, including a detailed examination of each of the steps in the entrepreneurial process.
This third edition includes several new features:A process-oriented format, taking students through discovery, design, development, and deliveryTwo new chapters: one on lean start-up and design thinking for social entrepreneurship, and another on unconventional approaches from developing countriesUpdated and new case studies, with improved global coverage"Voices from the Field" sections that explore evidence-based research from the field. Bringing together a rigorous theoretical foundation and a strong practical focus, this is the go-to resource for students of social entrepreneurship at undergraduate and postgraduate levels. A companion website includes an instructor's manual, PowerPoint slides, a test bank, and other tools to provide additional support for students and instructors.
