職場英語綜合實訓(高職)（簡體書）

本書以學生畢業求職進入職場經歷的工作流程為主線設計職場英語實訓項目，包括求職就業、日常辦公、商務出差、來訪接待、產品銷售和客戶服務六大模塊。內容涵蓋招聘廣告、個人簡歷、自我介紹、求職面試、商務預約、商務名片、部門介紹、商務預訂、廣播信息和標識、交通旅行、日程安排、商務邀請、迎接客人、款待客人、市場調研、產品介紹、營銷策略、公司政策、售後服務和投訴索賠等20個職場口頭和書面能力實訓單元環節。每個單元環節均由“I Prepare”“I Try”“I Learn”“I Produce”和“I Evaluate”5個部分組成，幫助學生在認識準備、嘗試產出、針對性學習、完成產出並自我評價的過程中學習掌握職場口頭和書面交際英語。書後附有聽力文本，方便學生自我檢查和學習。

本書可供高職高專學生課堂教學和課外練習使用，也可供廣大英語愛好者學習參考。

Module One Job Hunting 1

Unit 1 Job Advertisement 2

I Prepare 2

I Try 2

I Learn 4

I Produce 9

I Evaluate 10

Unit 2 Resume 10

I Prepare 10

I Try 10

I learn 12

I Produce 18

I Evaluate 18

Unit 3 Self-Introduction 18

I Prepare 18

I Try 18

I Learn 19

I Produce 25

I Evaluate 26

Unit 4 Job Interview 26

I Prepare 26

I Try 26

I Learn 28

I Produce 36

I Evaluate 37



Module Two Office Routine 38

Unit 5 Making an Appointment 39

I Prepare 39

I Try 39

I Learn 40

I Produce 46

I Evaluate 46

Unit 6 Business Card 47

I Prepare 47

I Try 47

I Learn 48

I Produce 53

I Evaluate 53

Unit 7 Departments Introduction 54

I Prepare 54

I Try 54

I Learn 55

I Produce 59

I Evaluate 59



Module Three Business Travel 60

Unit 8 Making a Reservation 61

I Prepare 61

I Try 61

I Learn 62

I Produce 67

I Evaluate 67

Unit 9 Broadcast Messages and Signs 68

I Prepare 68

I Try 68

I Learn 68

I Produce 73

I Evaluate 73

Unit 10 Transportation 74

I Prepare 74

I Try 74

I Learn 75

I Produce 79

I Evaluate 80



Module Four Business Reception 81

Unit 11 Agenda 82

I Prepare 82

I Try 82

I Learn 84

I Produce 89

I Evaluate 89



Unit 12 Making an Invitation 89

I Prepare 89

I Try 90

I Learn 91

I Produce 96

I Evaluate 96

Unit 13 Picking up Clients 96

I Prepare 96

I Try 97

I Learn 98

I Produce 103

I Evaluate 104

Unit 14 Entertaining Clients 104

I Prepare 104

I Try 104

I Learn 106

I Produce 111

I Evaluate 111



Module Five Products Selling 112

Unit 15 Market Research 113

I Prepare 113

I Try 113

I Learn 115

I Produce 120

I Evaluate 121

Unit 16 Product Introduction 121

I Prepare 121

I Try 121

I Learn 122

I Produce 128

I Evaluate 129

Unit 17 Marketing Strategy 129

I Prepare 129

I Try 129

I Learn 131

I Produce 138

I Evaluate 138

Module Six Customer Care 139

Unit 18 Company's Policy 140

I Prepare 140

I Try 140

I Learn 141

I Produce 146

I Evaluate 147

Unit 19 After-sales Service 147

I Prepare 147

I Try 147

I Learn 148

I Produce 154

I Evaluate 154

Unit 20 Letter of ?Complaint 155

I Prepare 155

I Try 155

I Learn 156

I Produce 161

I Evaluate 162



Appendix Scripts 163

參考文獻 173