This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
Features
- Readable explanations of underpinning knowledge and theory in combination with case studies, tools for practice, revision questions and guidance for further resources.
- Adopts a global approach to technology entrepreneurship supported by a suite of real-life international case studies related to different technologies, across diverse sectors and territories.- Covers entrepreneurship in combination with innovation, commericalization, intellectual property issues, product-market fit, strategy and business modelling, value propositioning, internationalization, finance and organization.
- Addresses the topic of International Entrepreneurship, growth and scaling new venture and lends insight into Digital Entrepreneurship.
- Emphasis on marketing strategy, market validation and market research.
- Dedicated companion website with student and lecturer resources including Powerpoint slides, tools and framework templates, multiple-choice questions and case study solutions all designed to support student-centred learning and practice of Technology Entrepreneurship.
New to this edition
- All chapters updated to reflect the evolution of theory and practice in the field
- New cases on digital entrepreneurship, growth and scaling.
- Extended geographical coverage of case studies
- Entrepreneurial practices updated to include recent research
- Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
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