Social Media Marketing Today: How to Use Social Media for Business

A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post "viral content" to get tons of traffic overnight.

Sadly, none of these assumptions are true. In fact, all of them are tragically mistaken.

If you believe in any of these, don't be surprised if you spend a lot of time, effort, and money only to end up with a whole lot of nothing.

Effective social media marketing can be reduced to one metaphor. Master this metaphor and you probably will make money on autopilot with social media traffic.

Screw up this metaphor or remain clueless to it, and you'll continue to struggle; you'll continue to believe that social media traffic can easily be generated through viral content. You might keep running after that unicorn only to get tired and frustrated.

What am I getting at? Well, the secret to effective social media marketing is an inverted pyramid.

It looks like a funnel. That is the metaphor you should have in your mind when thinking of ways to get traffic from social networks and social media platforms and turning that into cold, hard cash in your bank account.

I need you to keep this idea of an inverted pyramid in your mind. It should have a wide base at the top. The top of that pyramid is heavy visibility. It has to be there. You need to be visible on the four major social media platforms. I'm talking about Facebook, Twitter, YouTube, and Pinterest.

Taken together, the traffic volume you can get from these four platforms is mind-blowing. They can potentially pump a tremendous amount of traffic. But that's just part of the equation

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That's just the top of the funnel. Potentially, you can push a lot of traffic from the top. That's how wide the top of the funnel is.

This training will focus on these four platforms, but you can pretty much use the tips that I'm going to share with you and modify them to market on other platforms since many of these principles easily apply.