Defeating Dracula: A Romanian Retail Giant's Quest for Freedom and Trust

In 2013, at thirty-two years of age, Jean-Baptiste Dernoncourt was faced with a complex, but welcomed, task. As the newly-named CEO of Carrefour Romania, one of the largest retail companies in the world, Dernoncourt was asked to transform a stable--albeit static--global company into an unstoppable enterprise.

He took on the task with determination and hope, but soon ran into a resistant and distrustful workforce; a long-standing company culture of corruption and stagnation; and the inability to spark transformation in a company that had grown comfortable and complacent. Everywhere he turned, another monster waited in the shadows.

But Dernoncourt soon realized the problem didn't just stem from an uninspired workforce and a c-suite wary of change; it also stemmed from his own limiting beliefs. Facing his own demons head-on, Dernoncourt turned his focus inward, using case studies, coaching, and even a strong sense of self-deprecating humor to find his way forward as a transformational leader. By following a top-down leadership approach, Dernoncourt was able to transform Carrefour's corporate business culture and create lasting change, ultimately doubling Carrefour's business in just five years.

This is the story of his transformation, and yours. Accompanied by the words of Bram Stoker's original text, Defeating Dracula is a blueprint for the creation of trust in a world where monsters lurk and change seems impossible. Whether you need to inspire cultural transformation in the boardroom, the office, or just within yourself, Defeating Dracula will provide step-by-step guidance on your journey to creating lasting change.