Know your market and make better decisions: Develop a Smart Market Map that perfectly supports your business decisions

Improve and back your decision-making with market information tailored to your goalsThis book is a practical guide to develop a Smart Market Map. That is a selective overview of your market to provide relevant information and prepare for the best possible decisions.Follow this book and start mapping your market before making market-related decisions - or preparing them for someone else. The chapters will show you how to develop profiles for the aspects you need to analyze. Practical examples illustrate how to organize the information. The research sources and hints in the book will help you find your personal and pragmatic approach.In this book, you'll learn: -How you collect the information necessary to back your next big business decision.-How you organize your research in a way that guarantees easy access to information.-How you can stay up-to-date about your market.Dr. Karsten Richter is a go-to expert for how to retrieve, organize, and use business-related information. He holds a Ph. D. in Communication Science and has broad professional experience working in IT-related sales, communications, and management functions for almost two decades. He loves using his analytical skills to help people and organizations thrive.