商品簡介
Food trucks started off as a trendy way to experience new and twists on old favorite meals and have now expanded into a $996 million business. Culinary entrepreneurs are taking to the streets and meeting their customers wherever they are. IBISWorld estimates that the food truck industry will see continued growth and is expected to be a $1.1 billion industry by 2022. This revised edition will cover the rise of mobile, high-end food; the farm to truck movement; running your truck business and daily operations; and much more.
Satisfy Your Hunger for Success
Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers:
Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurants
Identifying the perfect food niche and customer base
Creating menu items that save time, money, and space in the kitchen
Attracting new and loyal customers with social media
