商務英語閱讀（簡體書）

本冊教材共有13個單元，文章選自英語主流財經媒體，涵蓋了現代國際商務活動所涉及的主要領域，主題突出，具有很強的時代感與代表性；每單元內容由淺入深、循序漸進，開頭特別設置了“主題導入”板塊，根據每課文章內容的不同，或者對相關背景知識進行詳盡的介紹，或者圍繞該課課文中出現的專業詞語，對該領域的專業知識進行重點解釋；另有“課外閱讀”板塊，選取與該課文章內容有關的閱讀材料，並配有難度適中的練習題，可使學習者對商務英語專業文章的深度解讀能力有進一步的提升。 本套系列教材以培養雙語商務精英及提升學習者中英雙語互譯能力為目標，選材力求專業、實用；既具有基礎性，又具有可應用性；本教材的使用物件廣泛，可供各大專院校商務英語專業的本科生以及英語翻譯碩士（MTI）專業的研究生學習使用。

Unit 1 Marketing Text A Macro Trend Analysis：A Framework for Assessing Market Attractiveness Text B Walmart’S Midlife Crisis Unit 2 E-Commerce Text A What Matters Most in Internet Retailing Text B How We Did it Unit 3 Corporate Culture Text A Managing Diversity in Corporations Text B Culture and Corporation Culture Unit 4 Advertising Text A The Changing World of Advertising and Promotion Text B What is Advertising Unit 5 GlobaHzation Text A Economic Globalization Text B Building Your Company’s Capabilities through Global Expansion Unit 6 Investme!nt Text A The Nature of Foreign Direct Investment Text B Japan’S Big Bang：Too Little.Too Late Unit 7 Management Text A Understanding the Functions and Roles of Management Text B Why Toyota is Afraid of Being Number One Unit 8 Insurance and Inflation Text A Protecting Against Economic Loss Text B The Business Cycle Unit 9 Currency and Banking Text A The Global Financial System Text B A World of Cheap Money Unit 10 Securities Text A Stocks and Bonds Text B Stock Market Strategies That Make a Difference Unit 11 Business Laws Tlext A Sales Law Text B Laws Affecting Business Commerce and Organization Unit 12 Multinational Companies Text A The Multinational Enterprise Text B Motivations to Go Abroad Unit 13 Logistics Text A A Big—picture View of Logistics Text B Shipping Transportation References