The Corporates Strike Back: How Large Corporations Win the Innovation Race Against Disruptive Start-Ups
商品資訊
ISBN13：9783030791131
出版社：Springer Nature
作者：Lucas Sauberschwarz
出版日：2021/07/03
裝訂：精裝
商品簡介
65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
The road to successful innovation management is long - this book is the shortcut.
Thomas Weiler, VP Innovation Portfolio & Strategic Programs, Deutsche Telekom
An overdue update on traditional R&D processes for the 21st century.
Uwe Wagner, CTO, Schaeffler
Anyone who has ever experienced the methodology described here in practice will hide the book from the competition!
Dr. Carsten St鐼ker, World Economic Forum, Global Future Council-Member
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