The past thirty years has seen major changes in both the optical retail and wholesale sector. Where privately owned businesses are working hard against the seemingly relentless tide of commercialism. What do we expect when professional buyers, marketers, trainers and advertising agencies come face to face with the clinician running their privately owned enterprise?
The thing is the challenges are essentially the same for any business. To find people who want to buy what you have to offer and keep them coming back for more, which is all about information, communication and education. Commercial skills are not taught at the Universities and Colleges for Optometrists and Dispensing Opticians. But they can be learned, quickly.
Here are the secrets you were never taught at University. You'll discover necessary mind set, the myriad choices and opportunities that are open to you today and tomorrow. You'll understand how everything is interlinked. 'Thinking Allowed' is the book you read before you spend a single penny on marketing, advertising, websites or social media. It's the book you read if you have ever thought: "my business is stuck" or if you think: "what do I do next?". Thinking Allowed offers a menu from which you can pick and choose what's right for you.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
