Entrepreneurship and Big Data：The Digital Revolution
商品資訊
系列名：Big Data for Industry 4.0
ISBN13：9780367476731
出版社：PBKTYFRL
作者：Chhabra; Meghna (Assoc. Prof.; Management Studies; MRIIRS; India); Hassan; Rohail; Shamim; Amjad (Snr Lecturer; Dept. of Management and Humanities; Universiti Teknologi; Malaysia)
出版日：2021/09/20
裝訂／頁數：精裝／304頁
規格：15.6cm*23.4cm (高/寬)
商品簡介
The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation.
This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders.
Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.
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