Digitization of Economy and Society: Emerging Paradigms

This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations, with the pace of technological change exacerbating the challenges. New technological innovations are creating new opportunities as well as new challenges. Digitization of Economy and Society: Emerging Paradigms considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments.

The book explores digital social trends, digital marketing and the service industry as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more.

This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization. The chapters in this book will surely provide valuable understanding to both social scientists and policymakers interested in the subject.