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Data-Driven Travel Marketing: The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry

Data-Driven Travel Marketing: The Importance of Business Intelligence for Affiliate Marketing in the Travel Industry

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:NT$ 2023 元
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商品簡介

A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.

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定價:100 2023
無庫存,下單後進貨
(到貨天數約30-45天)

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