It's no longer good enough to have a good product, or make good money, or have good intentions. The businesses that succeed in coming years will be the ones that do good, not just the ones that are good.
One of the things that prevents good businesses from doing good is that there doesn't seem to be an all-inclusive, easy-to-follow guide like Business for Good which focuses on helping the well-intentioned to do good. And by good we mean the lasting good that:
As is the case with many things in life, doing good is about making the most of your available time. Right from the opening chapter through to the back cover that you're reading right now, the focus is firmly on the "how" in a time-bound world. And what you do with that "how", will certainly be good for those whose lives your business will be able to touch.
This is going to be good!
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