Eye Tracking in Tourism
商品資訊
ISBN13：9783030497118
出版社：Springer Nature
作者：Mattia Rainoldi(EDI)
出版日：2021/10/16
裝訂：平裝
規格：23.4cm*15.6cm*1.4cm (高/寬/厚)
商品簡介
Chapter 1: Introduction to Eye Tracking in Tourism.
Part I: Eye tracking methods, concepts and applications.
Chapter 2: A review of eye-tracking methods in tourism research.
Chapter 3: Best practice for eye-tracking studies: DOs and DON'Ts.
Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications.Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism.
Part II: Eye tracking research and case studies.
Chapter 6: The Relevance of Eye-Tracking to Understand Users' Practices and Content Interpretation in Tourism-related Online Navigation.Chapter 7: Areas of Interest on Destination Websites: A Generation Y's Perspective.
Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques.
Chapter 9: User Experience Improvement for Online Travel Agencies through Eye-tracking - the Onlineweg.de Case Study.
Chapter 10: Areas of interest for a CSR certificate on touristic websites: An eye tracking experiment using the example of TourCert.
Chapter 11: Acquiring sustainability information in holiday travel.
Chapter 12: The museum learning experience through the visitors' eyes: An eye tracking exploration of the physical context.
Chapter 13: Using Mobile Eye-Tracking to Inform the Development of nature tourism Destinations in Iceland.
Chapter 14: Viewing behaviour and task performance on Austrian destination websites: Comparing Generation Y and the Baby Boomers.
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