滿額折
The Opposite of Noise: The Power of Competitive Intelligence
商品資訊
ISBN13：9798481879833
出版社：Independently published
作者：Benjamin Gilad Ph. D.
出版日：2021/09/24
裝訂：平裝
規格：22.9cm*15.2cm*1.3cm (高/寬/厚)
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In the age of too much data and too few breakthroughs, market "noise" is the biggest challenge for executives and managers. Finding growth opportunities requires a powerful filter. This filter is competitive intelligence- market insight that cuts through the din and propels companies to leap forward ahead of all others. It has little to do with more information on competitors. It has everything to do with making every market-facing manager more competitively skilled. In his characteristic blunt and entertaining style, the international expert and CEO of the Academy of Competitive Intelligence provides tools, tips, eye-opening case studies, and a new model to break through "data-driven" hype and change how management looks at competitive intelligence.
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