Rumbo de Colisión (Collision Course, Spanish Edition): Carlos Ghosn Y La Guerra Cultural Que Puso En Jaque a Un Imperio Automovilístico

En Jap鏮 se llama el Shock Ghosn: la sorprendente detenci鏮 de Carlos Ghosn, el director general de la jet-set que salv?a Nissan y la convirti?en un imperio automovil疄tico mundial. M嫳 impactante a fue su audaz huida de Jap鏮, metido en una caja y embarcado en un avi鏮 privado con destino al L燢ano, tras pasar meses en un centro de detenci鏮 japon廥, subsistiendo a base de gachas de arroz.

Esta es la saga de lo que condujo al Shock de Ghosn y lo que dej?tras de s? Ghosn pas?dos d嶰adas construyendo una colosal asociaci鏮 entre Nissan y Renault que parec燰 un nuevo modelo para un negocio global, pero la brillante imagen de la alianza se encontraba al frente de una operaci鏮 inestable y tensa. Los choques culturales, las luchas internas entre ejecutivos e ingenieros, los duelos entre tradiciones corporativas y las maniobras gubernamentales amenazaban constantemente la empresa.

Con un reportaje experto, Collision Course explora las complejas sospechas en torno a qu?y qui幯 fue el verdadero responsable de la destituci鏮 de Ghosn y por qu?uno de los principales ejecutivos del mundo lo arriesg?todo para escapar del pa疄. Explica c鏔o la econom燰, la historia, los intereses nacionales, la pol癃ica cultural y la arrogancia colisionaron, haciendo que se desmoronara el legado del que posiblemente sea el empresario extranjero m嫳 importante que haya pisado Jap鏮.//

In Japan it's called the Ghosn Shock--the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. Even more shocking was his daring escape from Japan, packed into a box and put on a private jet to Lebanon after months spent in a Japanese detention center, subsisting on rice gruel.

This is the saga of what led to the Ghosn Shock and what was left in its wake. Ghosn spent two decades building a colossal partnership between Nissan and Renault that looked like a new model for a global business, but the alliance's shiny image fronted an unsteady, tense operation. Culture clashes, infighting among executives and engineers, dueling corporate traditions, and government maneuvering constantly threatened the venture.

Journalists Hans Greimel and William Sposato have followed the story up close, with access to key players, including Ghosn himself. Veteran Tokyo-based reporters, they have witnessed the end of Japan's bubble economy and attempts at opening Japan Inc. to the world. They've seen the fraying of keiretsu, Japan's traditional skein of business relationships, and covered numerous corporate scandals, of which the Ghosn Shock and Ghosn's subsequent escape stand above all.

Expertly reported, Collision Course explores the complex suspicions around what and who was really responsible for Ghosn's ouster and why one of the top executives in the world would risk everything to escape the country. It explains how economics, history, national interests, cultural politics, and hubris collided, crumpling the legacy of arguably the most important foreign businessman ever to set foot in Japan.