i-D began as a fanzine dedicated to the street style of punk-era London in 1980 and quickly earned its position at the vanguard of fashion and style, abiding by the premise of "originate--don't imitate." This anniversary volume is the ultimate tribute to the irreverent and forward-thinking magazine that revolutionized not only the world of fashion publishing but fashion itself. Over the 40 years since its launch, i-D has grown from a hand-stapled zine to one of the world's leading international style titles with two million Instagram followers. Founded by Terry Jones in 1980, i-D began as a chronicle of style and attitude as much as a fashion bible, and over the years it has kept to that ethos, in the process becoming a nurturing ground for gener-ations of fashion talents, from David Sims to Juergen Teller, Edward Enninful to Wolfgang Tillmans, Tyler Mitchell to Harley Weir.
This celebratory volume commemorates the 40th anniversary of i-D through the prism of different cultural eras, with each chapter focusing on a decade of the magazine's history and featuring a mix of original rephotographed spreads from the magazine, reprinted text pieces, archival imagery, covers, and new essays exploring both the history of i-D and the wider cultural contexts of the era it was created in. It's a magazine that has given Greta Thunberg, Madonna, Naomi Campbell, and Sonic the Hedgehog their first covers; that invented the emoticon; and that, across 40 years and 500 cover winks, has had one defining message: that fashion should be inclusive, fun, diverse, and--always--original.
