商品簡介
The second edition of Introduction to Research Methods: A Hands-On Approach by Bora Pajo continues to make research easy to understand and easy to construct. With a focus on the balance of qualitative and quantitative methods, this new edition lays out the differences between research approaches so readers can better understand when and how to use each research design. Through clear, simple, and even humorous prose, this text offers students a straightforward introduction to a new world of social science research. Rather than making research seem intimidating, Introduction to Research Methods shows students that research is an ongoing conversation concerning topics that matter in their lives, a conversation that's easy to understand and easy to join. Features like Research Workshop give students hands-on tips for conducting their own research. Annotated summaries of real research studies, called Research in Action, illustrate exactly how to read and interpret the research students might encounter in their everyday lives. The new edition of Introduction to Research Methods features completely updated chapters on qualitative designs and qualitative data analysis, a brand new chapter on big data and digital methods, a more integrated discussion of research ethics, new research studies in examples, more visual appeal in tables and figures, and updated citation and report styles for APA Style 7th edition.
