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Un Pequeño Empujón / Nudge
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El impulso que necesitas para tomar mejores decisiones sobre salud, dinero y felicidad. Considerado ya un cl嫳ico y uno de los mejores libros sobre econom燰 y pol癃ica de las timas d嶰adas, Un peque隳 empuj鏮 plantea c鏔o nuestras percepciones y decisiones dependen del modo en que se organizan ante nosotros las diferentes opciones. A trav廥 de leves impulsos, conscientes, a menudo invisibles y cuyo coste econ鏔ico y pol癃ico es irrisorio, las personas e instituciones pueden influir en nosotros sin mermar nuestra libertad de elecci鏮, y obtener as?grandes logros en relaci鏮 con la salud plica, las finanzas o la lucha contra la desigualdad. Un libro esencial para quienes formulan nuestras pol癃icas plicas, pero cuya aplicabilidad en nuestra vida cotidiana es sorprendente y maravillosamente eficaz. ENGLISH DESCRIPTION
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow New York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions--for fans of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking Fast and Slow New York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices--about what to buy or eat, about financial investments or our children's health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.
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