Your reputation is your most valuable intangible asset and critical to sustainable business success.
Customers want to buy from companies they trust. Employees want to work for a company aligned with their beliefs and values. Investors want to support companies they value.
In business, reputation is largely about credibility; your trustworthiness to deliver on your brand promise and satisfy expectations. And now more than ever, credibility is also built by standing for more than just profit and acting in socially-conscious ways to help create a better world.
Ros Weadman's BrandCred MethodTM provides a practical approach to aligning an organisation's culture (what it thinks), communications (what it says), customer experience (what it does) and citizenship (what it gives).
When company beliefs, values and a strong sense of purpose are aligned across marketing messages, customer touchpoints, service delivery and corporate social responsibility activities, the consistency of thoughts, words and actions builds brand credibility, fosters trust and enhances reputation.
It also creates more cohesive and engaged organisations where the thinking, language and behaviour of employees are based on a shared understanding of vision and values, and desired strategic outcomes.
By following the BrandCred MethodTM, you'll add extraordinary value to your brand and enhance your reputation from the positive ripple effect of your work.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
