Have you recently assumed international business development responsibilities?
Do you want to learn more about planning and executing international business development campaigns?
Mark Lamb has written a book which presents more than 300 takeaways to guide you in the business development process. With this book in your toolbox, consider it as a compass and a map that will be instrumental in guiding you through a career in international business.
The experience he shares in this book will shorten your learning curve in each phase of the business development cycle: networking, business trip planning and execution, and tendering - through the handover of awarded contracts to project managers or operations groups. The international travel guidance provided will be helpful to all professionals who travel globally.
You may have recently assumed international business development responsibilities, or you are a seasoned professional. This book presents information that Mark needed but did not have when he started his career in international business. He shares over 45 years of experience, of which the last 25 were committed to international business development activities.
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