滿額折
Sé Diferente: Marketing Que No Puede Ignorarse / Get Different, Marketing That C An't Be Ignored!
商品資訊
ISBN13：9786073814249
出版社：CONECTA
作者：Mike Michalowicz
出版日：2022/07/19
裝訂：平裝
商品簡介
商品簡介
UNA RUTA PARA DESCUBRIR LA ESENCIA DE TU NEGOCIO, DETONAR TU CREATIVIDAD, MULTIPLICAR TUS VENTAS, ALCANZAR EL 厹ITO Y COLOCARTE
EN LA CIMA DE TU MERCADO. Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los dem嫳 competidores siempre ganan. Esta gu燰 de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un m彋odo simple de tres pasos con los que podr嫳 posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas: 1. DIFER冇CIATE 2. ATRAE 3. DIRIGE Todo ello enriquecido con valiosos ejemplos de emprendedores que han puesto en pr塶tica esta f鏎mula, y con el humor tan caracter疄tico que distingue a Michalowicz. ENGLISH DESCRIPTION From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?
2. Does it attract?
3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
EN LA CIMA DE TU MERCADO. Todos los emprendedores y empresarios quieren ser los mejores del mercado, pero lo cierto es que para los consumidores conseguir el mejor producto no es suficiente. En cambio, quienes se distinguen de los dem嫳 competidores siempre ganan. Esta gu燰 de marketing, como ya es costumbre en los libros de Mike Michalowicz, ofrece un m彋odo simple de tres pasos con los que podr嫳 posicionar tu negocio, atraer prospectos y convertir las oportunidades en ventas: 1. DIFER冇CIATE 2. ATRAE 3. DIRIGE Todo ello enriquecido con valiosos ejemplos de emprendedores que han puesto en pr塶tica esta f鏎mula, y con el humor tan caracter疄tico que distingue a Michalowicz. ENGLISH DESCRIPTION From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?
2. Does it attract?
3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
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