滿額折
The CI-Driven CEO: A Little Leadership Story About A Powerful Competitive Intelligence Idea
商品資訊
ISBN13：9781957651125
出版社：Lightning Source Inc
作者：David J. Kalinowski
出版日：2022/04/07
裝訂：平裝
規格：22.9cm*15.2cm*0.9cm (高/寬/厚)
商品簡介
商品簡介
This book debunks many myths. There are some common misconceptions about what Competitive Intelligence (CI) is and how it can benefit businesses. The CI-Driven CEO illustrates how CI is an essential function, not an overhead expense, that helps identify opportunities and reduce risk by uncovering critical insights senior executives can use to improve strategic decision making. Escape the data-darkness of the past and follow this guiding light toward the future. In this story, Jack, the imperfect Chief Competitive Officer of Hewitt Games, faces a huge challenge when an unexpected competitor enters the scene and threatens the lifeblood of his company. When he is appointed the interim CEO, he must find a way to create a truly embedded, CI-friendly culture, and develop a strategy to outmaneuver the competition before all is lost.
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