A Song For Everyone

The definitive biography of Creedence Clearwater Revival, exploring the band's legendary rise to fame and how their music embodied the cultural landscape of the late '60s and early '70s

From 1969 to 1971, as the United States convulsed with political upheaval and transformative social movements, no band was bigger than Creedence Clearwater Revival. They managed a two-year barrage of top-10 singles and LPs that doubled as an ubiquitous soundtrack to one of the most volatile periods in modern American history, and they remain a staple of classic rock radio and films about the era. Yet despite their enduring popularity, no book has ever sought to understand Creedence in conversation with their time.

A Song for Everyone finally tells that story: the thirteen-year saga of an unassuming suburban quartet's journey through the wilds of 1960s pop, and their slow accrual of a sound and ethos that were almost mystically aligned with the concerns of decade's end. Starting in middle school, these Californian friends and brothers cut a working-class path through the most expansive decade in American music, playing R&B, country, and rock 'n' roll under a variety of names as each of those genres expanded and evolved. When they finally synthesized those styles under a new name in 1968, Creedence Clearwater Revival became instantly epochal, then fell apart under the weight of personal grievances that dated back to adolescence. As musicians and as men, they embodied the contradictions and difficulties of their time, and those dimensions of their career have never been explored until now.

Drawing on wide-ranging research into the social and musical developments of 1959-1972, extensive original interviews with surviving Creedence members and associates, and unpublished memoirs from people who knew the group closely, A Song for Everyone is the definitive account of a legendary and still-beloved American band. At the same time, it is also a cultural history of those same years―from Elvis to Altamont, Eisenhower to Watergate―seen through the eyes of four men who encapsulated them in song for all time, told by one of the rising figures in contemporary music writing.
Contributor Bio(s)
John Lingan writes for publications including the New York Times Magazine, Washington Post, Pitchfork, and The Oxford American. He is also the author of Homeplace: A Southern Town, a Country Legend, and the Last Days of a Mountaintop Honky-Tonk, and lives in Maryland with his wife and three children.
Marketing Plans
• National Broadcast & Print Media Campaign
• National Online Media Campaign
• Outreach to Digital Music Media
• Social Media Campaign
• Promotion on Hachette Books social media networks, including Facebook, Twitter, and Instagram
• Print and Digital Galley Available
Key Selling Points
THE DEFINITIVE BIO OF CREEDENCE CLEARWATER REVIVAL: Inducted into the Rock and Roll Hall of Fame in 1993 and ranked as one of Rolling Stone's "100 Greatest Artists of All Time," Creedence Clearwater Revival (CCR) has long been considered one of the greatest rock acts and yet, much of their story has gone unexplored--until now. This definitive biography will include never-before-seen archival material and interviews, and will show how the group's 13-year career coaligned with the radical cultural changes that defined the 1960s-early 70s.
BRAND-NEW INTERVIEWS AND ARCHIVAL MATERIAL: This book will feature extensive original interviews with surviving CCR members and associates and unpublished memoirs from people who knew the group closely. Lingan has already interviewed Stu Cook, Doug Clifford, and multiple members of their tightly knit cohort, including manager Jake Rohrer and legendary engineer Russ Gary. Additionally, Concord Music Group (who owns the rights to Creedence’s recordings and a significant archive of their press materials, unreleased tapes, and live performances) has given Lingan a chance to comb these archives (to which no other writers have ever had access) in order to bring new material and insights to light.

HUGE ENDURING FANBASE: From the early beginnings in 1959 to their public breakup in 1972, CCR amassed an impressive legion of fans and sold over 28M records in the US alone. Their greatest hits album, released in 1976, has remained on the Billboard 200 album charts for over 500 weeks, and has sold over 10M copies (becoming 10x Platinum). Four decades after their spit, they remain as popular as ever and still have 4.2M Facebook followers. Two former members (Stu Cook and Doug "Cosmo" Clifford) launched Creedence Clearwater Revisited in 1995 and have been playing the band's biggest hits on the road ever since.

AUTHOR HAS GREAT MEDIA CONTACTS: John Lingan has published his writing in a variety of national media outlets, including the New York Times Magazine, Time, Washington Post, Deadspin, Slate, The Daily Beast, Pitchfork, Catapult, and more. His previous books have also received great praise from widespread publications, ranging from The New York Times Book Review to Bookforum.

198 (317) . RP MinisHachette Book Group
San Min Book Co., Ltd.
Carton Qty: 72

The Night School: Moonlit Magic Deck
Maia Toll, Lucille Clerc (Illustrated by)
FRONTLIST | On Sale Date: August 9, 2022
9780762474271, 0762474270
Paperback
$12.95 USD, $16.50 CAD, £9.99 GBP
Discount Code: MIN
Body, Mind & Spirit / Astrology
48 pages | Announced 1st Print: 50K
Series: RP Minis
50 two-color spot illustrations.
3.8 in H | 2.9 in W
Status: Forthcoming
Sales Rights: View
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Summary
Explore the magic and mystery of the Night with this mini deck, featuring magical concepts, mantras, rituals, and more, from award-winning author Maia Toll's The Night School.
MYSTICAL WISDOM, CONCEPTS, AND SYMBOLS FROM THE NIGHT SCHOOL: Further your magical practice with bite-sized mantras, rituals, essential magical concepts, and key symbols (Elements, Zodiac, etc.), all brought together in this oracle-style deck inspired by The Night School.
MAGICAL INSPIRATION ON THE GO: Sized to fit in the palm of your hand (approx. 2 1/2 X 3"), these miniature cards allow you to bring core magical concepts, ritual-starters, and mediations with you wherever you feel most enchanted.
FROM AUTHOR MAIA TOLL: Trusted mystical author and healer Maia Toll (The Illustrated Herbiary), draws together essential mystical knowledge in essential subjects (divination, astrology, alchemy, philosophy) in this compact deck-and-guidebook set.
BEAUTIFUL, DELUXE PACKAGE: Featuring 100 full-color cards and a 48-page paperback book (2 1/2 X 3") in a magnetic-closure carrying case, this fully-illustrated set captures the mystery and wonder of the night sky.
A PERFECT GIFT: An ideal gift or self-purchase for witches, seekers, and magic-curious practitioners.
Contributor Bio(s)
Maia Toll is the author of the best selling and award-winning Wild Wisdom Series. The seeds for this series were planted years earlier when Maia apprenticed with a traditional healer in Ireland, where she spent extensive time studying the growing cycles of plants, the alchemy of medicine making, and the psychology of working with humans and illness. These experiences reawakened an interest in natural philosophy and mysticism which had been a large part of Maia’s academic studies at The University of Michigan and New York University.

Translating the lessons of the natural world for the modern seeker led Maia to open a small shop called Herbiary in 2006. Herbiary now has locations in both Asheville, NC and Philadelphia, PA (and online!). Maia has been featured in a PBS special, had a recipe published in The New York Times, gotten photographed by National Geographic Traveler, and been called “a real life Professor Sprout from Harry Potter” by Forbes magazine. She has taught Botanical Medicine at the University of Pennsylvania, West Chester University, and Pennsylvania Hospital. She regularly teaches at conferences and festivals where she encourages people to use patterns and metaphors from the natural world to help them understand and grow within their own lives. Maia lives in Asheville, North Carolina, with her life and business partner and their two ridiculously spoiled dogs.

Marketing Plans
National Media Campaign, targeting print, online, broadcast and radio outlets
Review Campaign focusing on mystical media
Cross promotional pitching with other books and products in The Night School suite
Select Author events
Holiday Gift Guide Round Ups
Trade Advertising Campaign
Consumer Advertising Campaign
Outreach to Influencers in the Mystical Space
Featured title in RP Mystic Summer ’22 marketing campaign
Coordinated promotion with author’s robust platform
Comic-Cons Feature product and promotion
Cross-promotion with Night School book and journal
Monthly RP Mini Newsletter promotion
Sample Spreads for solicitation
Key Selling Points
Mystical Kits Perform Well! Recent releases, like Tiny Palmistry and the Everyday Tarot Mini Tarot Deck, as well as backlist favorites like Itty Bitty Buddha and The Practical Witch's Spell Deck, show that mystical mini kits are consistent sellers across accounts, appealing year-round and getting a boost during Halloween and holiday promotions.
Strong Author Track and Platform in the Space: Maia Toll has established herself as an authority in the magical/mystical space, with her instant classic The Illustrated Herbiary and its follow-ups, The Illustrated Bestiary and The Illustrated Crystallary. Beyond her books, Maia owns a successful shop (Herbiary) with two locations (Asheville, Philadelphia), a modest but very engaged platform on Instagram (30K on her personal, 62K on her account for Herbiary), and newsletter and text lists with robust open rates. She also has a very wide net of friends and influencers in the space, who have been called on in the past for book launches and will be enlisted for this publication.

Part of the Thriving RP Mystic Program! Across imprints, magical and mystical publishing is a core category for RP. This kit adds another dimension to that program.

RP Product Suite. This mini deck publishes alongside The Night School on the RP Adult list, and a guided journal on the RP Studio list. This product suite allows for a cohesive visual direction and multiple touch points for consumers and accounts to engage with the material. This strategy has proven especially effective with past projects in the Body, Mind & Spirit category (Practical Magic, Everyday Tarot, and The Practical Witch's Spell Book).

199 (321) . RP MinisHachette Book Group
San Min Book Co., Ltd.
Carton Qty: 40

Hocus Pocus Cross-Stitch Kit
Running Press
FRONTLIST | On Sale Date: August 9, 2022
9780762480968, 0762480963
Paperback
$9.95 USD, $12.50 CAD
Discount Code: MIN
Crafts & Hobbies / Needlework / Cross-Stitch
32 pages | Announced 1st Print: 50K
Series: RP Minis
Fully illustrated throughout (four-color)
3.8 in H | 3 in W | 2 in T | 0.2 lb Wt
Status: Forthcoming
Sales Rights: View
0
Comments
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Summary
Stitch your own spell-binding Hocus Pocus designs with this officially licensed mini craft kit!
FOR ANY SKILL LEVEL: With basic cross-stitching instructions and 4 easy patterns, this kit is perfect for beginners and advanced stitchers alike
INCLUDES ALL MATERIALS: Kit includes 3 pieces of 4" x 4" cotton Aida cloth, a 3-inch embroidery hoop, 2 tapestry needles, and 4 skeins of embroidery thread
BOOK INCLUDED: 32-page, fully illustrated mini book with simple cross-stitching instructions and 4 easy patterns
DISPLAY OR GIFT YOUR MASTERPIECE: Tiny embroidery hoop can serve as a frame for your finished work!
OFFICIALLY LICENSED: Authentic cross-stitching kit
© 2022 Disney
Contributor Bio(s)
RP Minis are brought to you by the editors at Running Press.
Marketing Plans
Cross Promotion with Hocus Pocus/Disney
RP Social Media Campaign
Monthly RP Mini Newsletter promotion
Comic-Cons feature title and promotion
Key Selling Points
Hocus Pocus returns to the screen in 2022! Bette Midler, Sarah Jessica Parker, Kathy Najimy, and other original cast members reprise their iconic roles in a Disney+ sequel releasing for Halloween 2022. Our kit leverages nostalgia to highlight beloved moments from the original film and capitalizes on excitement surrounding the long-awaited new release.
Cross-stitch spells success! Our Pusheen: A Cross-Stitch Kit has grossed 125K copies to date, and our Nightmare Before Christmas Cross-Stitch Kit has grossed 41K copies in under a year, proving there's a market for nostalgic, crafty items that celebrate these widely appealing properties. Highlighting iconic items and quotes from the film, this kit will entice Hocus Pocus fans new and old!

Proven success in print. Disney's 2018 Hocus Pocus and the All-New Sequel novelization has Bookscanned 286K copies, proving fans are always searching for new content from this franchise. Disney is releasing an Art of Coloring book for the property in Summer 2022 (adding to its successful series that includes Art of Coloring: Nightmare Before Christmas, Art of Coloring: Disney Villains, Art of Coloring, Golden Girls, and more), among other Hocus Pocus publishing activations timed with the new film. Our mini kit will assort well with these titles but stand out as a unique novelty/craft item for fans.

200 (332) . Running Press AdultHachette Book Group
San Min Book Co., Ltd.
Carton Qty: 20

The Night School : Lessons in Moonlight, Magic, and the Mysteries of Being Human
Maia Toll, Lucille Clerc (Illustrated by)
FRONTLIST | On Sale Date: August 9, 2022
9780762474295, 0762474297
Hardcover Paper over boards
$24.00 USD, $30.00 CAD, £18.99 GBP
Discount Code: CL
Body, Mind & Spirit / Astrology
272 pages | Announced 1st Print: 30K
45 two-color illustrations and diagrams
9.4 in H | 6.1 in W
Status: Forthcoming
Sales Rights: View
1
Community Reviews
1
Much Love!
0
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Goodreads
Images

Summary
Delve into the mysteries of the Night -- from divination and astrology to ancient philosophy and self-exploration -- in The Night School, a magical course of study for modern witches, seekers, and mystics, from award-winning author Maia Toll.

Welcome to the Night School, Firefly. Here you'll explore the farthest reaches of the universe, and the deepest parts of yourself. You'll learn to cast off the constraints of the day, and open your eyes, your heart, and your mind to the enchanted mystery of the Night. You'll travel the world in search of inspiring sites, timeless wisdom, and essential magic. And you'll do so under the bewitching guidance of the Night Mistress, your guide in the curriculum of all that lies beneath the starry sky.

For anyone interested in spirituality, folklore, mysticism, witchcraft, healing, and self-exploration, The Night School is a highly creative journey into the magic of the night. Organized as an enchanted course of study, with semesters and subjects for exploration -- ranging from Midnight Foundations (Philosophy 101) to Divining the Night (Divination 101) to Harnessing the Celestial Tides (Energetic Engineering 101) -- this illuminating manual offers short nightly lessons complete with reflections, exercises, homework, and even extra credit to help readers connect with the power of the night and explore the deeper mysteries of being human. In an era when our daytime hours are increasingly uncertain and people are turning inward to reevaluate what really matters, The Night School encourages us to slow down and contemplate our dreams, relationship to the natural world, and the ancient traditions of mystical thinking -- all by the light of the moon.
Contributor Bio(s)
Maia Toll is the author of the best selling and award-winning Wild Wisdom Series. The seeds for this series were planted years earlier when Maia apprenticed with a traditional healer in Ireland, where she spent extensive time studying the growing cycles of plants, the alchemy of medicine making, and the psychology of working with humans and illness. These experiences reawakened an interest in natural philosophy and mysticism which had been a large part of Maia’s academic studies at The University of Michigan and New York University.

Translating the lessons of the natural world for the modern seeker led Maia to open a small shop called Herbiary in 2006. Herbiary now has locations in both Asheville, NC and Philadelphia, PA (and online!). Maia has been featured in a PBS special, had a recipe published in The New York Times, gotten photographed by National Geographic Traveler, and been called “a real life Professor Sprout from Harry Potter” by Forbes magazine. She has taught Botanical Medicine at the University of Pennsylvania, West Chester University, and Pennsylvania Hospital. She regularly teaches at conferences and festivals where she encourages people to use patterns and metaphors from the natural world to help them understand and grow within their own lives. Maia lives in Asheville, North Carolina, with her life and business partner and their two ridiculously spoiled dogs.

Marketing Plans
National Media Campaign, targeting print, online, broadcast and radio outlets
Review Campaign focusing on mystical media
Cross promotional pitching with other books and products in The Night School suite
Select Author events
Holiday Gift Guide Round Ups
Trade Advertising Campaign
Consumer Advertising Campaign
Outreach to Influencers in the Mystical Space
Featured title in RP Mystic Summer ’22 marketing campaign
Coordinated promotion with author’s robust platform
Comic-Cons Feature product and promotion
Cross-promotion with Night School branded journal and mini kit
Sample Spreads for solicitation
Key Selling Points
Strong Author Track and Platform in the Space: Maia Toll has established herself as an authority in the magical/mystical space, with her instant classic The Illustrated Herbiary and its follow-ups, The Illustrated Bestiary and The Illustrated Crystallary. Beyond her books, Maia owns a successful shop (Herbiary) with two locations (Asheville, Philadelphia), a modest but very engaged platform on Instagram (30K on her personal, 62K on her account for Herbiary), and newsletter (19K subscribers) and text (16K subscribers) lists with robust open rates. She also has a very wide net of friends and influencers in the space, who have been called on in the past for book launches and will be enlisted for this publication.
A Fresh and Engaging Entrant in a Popular Category. Rather than compete with the host of "magic 101" books in the market, this book offers something new, beyond mere topic overviews and simple spell books. It synthesizes a host of smaller topics under the umbrella of The Night – a mysterious, intriguing, and magical concept that appeals to novice witches as well as more mature readers. This new perspective will be refreshing to even those who are deeply familiar with the category, as tried-and-true topics (dream interpretation, astrology, the moon) are framed in a fresh and cohesive way under an umbrella of stars.

RP Product Suite. Alongside The Night School we will be publishing a mini deck on the RP Minis list and a guided journal on the RP Studio list. This product suite allows for a cohesive visual direction and multiple touch points for consumers and accounts to engage with the material. This strategy has proven especially effective with past projects in the Body, Mind & Spirit category (Practical Magic, Everyday Tarot, and The Practical Witch's Spell Book).

A Sophisticated and Eye-Catching Package. With a limited palette of inky blue and on-trend metallic copper, as well as fine touches to the case (like foil, imitation cloth, and debossing), this book will appeal to gift-forward accounts while maintaining a mature, understated appearance that allows it to stand out from other books in the category.

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