Korean Wave in South Asia: Transcultural Flow, Fandom and Identity

Section 1: Fandom and Youth.- Chapter 1 Looking at Fan Identity: The Bangladeshi K-pop Fan.- Chapter 2 Korean Dramas in India - Viewership, Aspirations and Consumerism: A Reception Study among Indian Youngsters.- Chapter 3 Youth and popular culture: Korean Wave in India's North East.- Chapter 4 The 'hallyu' fandom in and around Kolkata: an ethnography of the affective and listening experiences of k-pop fans.- Section 2: Digitalization and Sub-Culture.- Chapter 5 Fandom, Mediated Culture and Re-imagining Identity: Exploring the Hallyu Wave in South Asia.- Chapter 6 Reading K-Pop Memes on Social Media through a Gendered Perspective: The Case of Darjeeling and Kalimpong.- Chapter 7 Understanding Korean Wave through the lens of BTS fandom in India: A Study of Thematically Analyzing the BTS' Music Content and Response of Indian Fans to BTS' Music.- Section 3: Glocalization and Cultural Adaptation.- Chapter 8 Adapting Korean Cinema in Indian Way.- Chapter 9 Spinning The 'K' yarn: the thriving media cottage entrepreneurship of Mizoram.- Chapter 10 From the reel to the real: a sociological analysis of Korean dramas.- Chapter 11 The Hallyu Phenomenon in Sri Lanka: Investigating the Socio-cultural Dynamics.