90折
Fashion Brand Stories
商品資訊
ISBN13：9781350135543
出版社：Bloomsbury Visual Arts
作者：Joseph H. Hancock II
出版日：2022/10/06
裝訂／頁數：平裝／216頁
規格：15.6cm*23.4cm (高/寬)
版次：3
定價
：NT$ 1649 元優惠價
：90 折 1484 元
無庫存，下單後進貨(到貨天數約45-60天)
下單可得紅利積點：44 點
商品簡介
商品簡介
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.
These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.
Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.
Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
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