COVID-19, Technology and Marketing: Moving Forward and the New Normal
商品資訊
ISBN13：9789811614446
出版社：Palgrave Macmillan Ltd
作者：Vanessa Ratten(EDI)
出版日：2022/07/12
裝訂：平裝
規格：21cm*14.8cm*1cm (高/寬/厚)
商品簡介
1.Covid-19, technology and marketing.- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes.- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic.- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia.- Chapter 5. Marketing Automation in Business to Business Relationships and the emerged Value Cocreation.- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic.- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance.- Chapter 8. Covid-19: future marketing and technology research challenges.
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