商品簡介
Emerging data technologies are one of several forces that are changing the world. This textbook shows how technologies such as the Internet of Things, Artificial Intelligence and data analytics are altering business operations and strategy.
Following a unique, three-part structure, the book offers:
• a macro view of the environmental drivers which are changing organisations
• a meso view of how organisations and business functions are responding
• a micro view of the skills needed to take advantage of the new opportunities that these technologies bring
A wide range of examples featuring well-known companies aid understanding, while practical activities help students to develop the skills they need in business. A downloadable teaching guide and PowerPoints are available for those using the book in their teaching.
Managing Emerging Data Technologies: Concepts and Use is essential reading for upper-undergraduate and postgraduate students of courses related to new digital data technologies in business, as well as anyone looking to use these technologies in their organisation.
Duncan R. Shaw teaches business strategy and data technology strategy at business schools around the world, including Alliance Manchester Business School in Hong Kong, and Nottingham University Business School in the UK and Malaysia.
