Readings in American Politics and Political Marketing

Readings in American Politics and Political Marketing provides students with a curated selection of articles about American political institutions, the way the United States interacts with the rest of the world, and the ways in which political communication has influenced both. The anthology shows how the political system works, how it has evolved over time, and how select structures and forces produce both continuity and change in American politics.

The book is organized into four units. Unit I examines the ways in which America's place in the world is changing. The readings show that the modern United States is in a different strategic position and confronted with different challenges than it was during the Cold War and its aftermath. In Unit II, students read about the interplay of American political institutions, including the battles that regularly take place between Congress and the presidency, how individual states have considerable influence on public policy, and more. Unit III examines the influence of consumer marketing techniques on politics. Readings showcase how changes in communications technology have made it possible for Americans and their leaders to be more in touch than ever before, and what that means for modern politics. The final unit examines the ways in which ideas fuel political movements, with readings that consider identity politics and social movements in the U.S.

Illuminating and current, Readings in American Politics and Political Marketing is an ideal textbook for courses and programs in political science.