Negocios Inmortales / Immortal Businesses. How to Sell Cost-Effectively During H Ard Times

Si bien las recesiones son inevitables, es la forma como cada negocio reacciona lo que determina su inmunidad o vulnerabilidad. No somos v獳timas de lo que nos pasa, sino art璗ices de nuestro destino. Es la claridad y coherencia de nuestra estrategia comercial lo que define si salimos a flote o nos hundimos. En medio de guerras de precios y locura generalizada, aquellos que se diferencian y venden sin empe鎙r la empresa son quienes siguen adelante sin comprometer el futuro. En tiempos dif獳iles, cu嫮 ser?el destino de tu negocio? Perecer?o har?parte de la legi鏮 de negocios inmortales? No son las compa劖as que m嫳 venden, sino aquellas que lo hacen de manera rentable las que sobreviven para contarlo.

ENGLISH DESCRIPTION

THERE ARE SOME BUSINESSES IMMUNE TO CRISES: THOSE THAT ADAPT AND CHANGE THE RULES OF THE GAME

While recessions are inevitable, it is the way each business reacts to them that dictates their immunity or vulnerability. We are not victims of what happens to us; we are makers of our own fate. It is the clarity and coherence of our commercial strategy that determines if we come afloat o we go down. Amid pricing wars and generalized madness, those who distinguish themselves and do not mortgage their business away in order to sell are the ones that keep going without sacrificing the future. Come hard times, what will the fate of your business be? Will it perish or will it become part of the legion of immortal businesses? The companies that live to tell the taleare not the ones that sell more, but the ones that do it in a more cost-effective way.