Increase customer loyalty, boost brand advocacy and ultimately benefit your bottom line through adopting a customer experience (CX) strategy to become intentionally and sustainably customer centric.
While brands and businesses recognize the need to put customers at the heart of everything they do, many struggle to truly turn this into a demonstrable reality, and shift from being product or sales led to customer led. Exceptional Customer Experience presents a strategic joined-up blueprint to delivering a customer centric approach across all of a brand's touch points. Describing both the organizational and leadership competencies required to be sustainably customer focused, it features practical self-assessment exercises to determine maturity against each of them. Also showing how to align a CX strategy with a wider business strategy and how to measure appropriately to drive improvement, Exceptional Customer Experience contains case studies and examples from the likes of Amazon, Disney and The Ritz Carlton to showcase best-in-class techniques. Written by a leading industry expert who was recognised as 2021's Top CX Influencer by Customer Experience Magazine (CXM), this is a complete resource for transforming a business or brand's customer experience from being reactionary to revolutionary.外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
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