Social innovation and entrepreneurship have been foundational outlets for social action in the past and present. Social innovation is defined as "any novel and useful solution to a social need or problem, that is better than existing approaches (that is, more effective, efficient, sustainable, or just) and for which the value created (benefits) accrues primarily to society as a whole rather than private individuals" (Phills et al., 2008 as cited in Bhatt & Altinay, 2013, p.1774). Social entrepreneurship is the implementation of such innovation into a mission driven business model, whether that be through a for-profit or non-profit organization (Ebrashi, 2011; Hossein, 2017). Historically, the economy has provided communities with the opportunity to fight economic and social oppression despite its very own capitalist exploitative nature (Hossein, 2017). When utilized by a community with an ethical and social justice purpose, the economy has the capacity to empower by providing capital, employment, services and products that accurately serve and represent marginalized communities, all while ensuring the well-being of the environment (Bornstein, 2004; Chikadzi & Warria, 2018; Hossein, 2017; Lajovic, 2012). The nature of the creative vision transforms the economy into an ethical pursuant (Bornstein, 2004).
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