www.CatherineBosley.com
Remember the saying, "image is everything"? Forget that. Instead, today it's "online image is everything" or "social media image is everything." That Google search can make or break you-whether it's you as an individual, a corporation, an association, or a small business. That, combined with the fact that there's incredible pressure and temptation to share everything we do, see, hear, think and feel with the world (we're talking EVERYTHING, ugh!), leaves us with a reality that calls for a new level of navigational skills. Not just to succeed but, more importantly, to simply stay out of harm's way. The kind of harm that didn't even exist not long ago. The kind of harm that, with one keystroke, can cause chaos, destruction, and pain on so many levels.
Our day of digital everything lets us connect like never before, and our human instinct is to take advantage of that-connect, connect, connect. That also makes us vulnerable to being exposed like never before in ways we never imagined and are still discovering. All it takes is one Tweet, share, or forward gone wrong, an impulsive social media post or picture, a misinterpreted email or text-one poor choice, online or off, to set scandal into motion. No one, no company, no organization is immune. Bottom line, there's very little room for a "what was I thinking?" moment, online or off, before it could become attached to you forever and for all to see, one mouse click away. The digital world can turn a real-life world upside down in a virtual split second. It happens every day.
Award-winning news anchor Catherine Bosley knows all about it. Her own story of online scandal got her invited to appear on shows like Good Morning America, Oprah, and Inside Edition. It's the motivation for the cautionary yet inspirational, Forever and For All to See: How to Avoid a Social Media Scandal and How to Survive One. While she's a perfect example of how such a nightmare can happen to anyone or any entity, she's all about the good news here. It is survivable. She's living proof. Also, she'll tell you there are strategic ways to avoid the kind of technology-induced tumult too many are finding themselves dealing with every day. The insight she shares includes actionable steps on how to better protect yourself, your loved ones, and even your business or organization from today's new brand of scandal-humiliation social media style. You'll learn the top five areas where you need to be especially mindful in your everyday life, again, online and off. More importantly, she provides guidance on how to rise above if it happens to you. That includes, on the technical side, advice from the experts regarding online reputation management and, on the legal side, insight from contributor Ian Corzine (aka, Your Social Media Lawyer). She also addresses the emotional side by sharing her P.A.C.T. strategy and advice from mental health experts who recognize the pain and brainwashing effect of online cruelty-no matter where you are in life.
In addition to Catherine's story, these pages are chock-full of true stories of the digital world turning people's real-life worlds upside down. You'll be left with an eye-opening perspective of social media scandal. Most importantly, you'll be armed with the kind of insight you'll want to share with everyone you know, from your loved ones to your colleagues and staff.
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