Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. a Comprehensive Guide for Authors

Your brain burns with a powerful idea worth sharing. Could writing a business book spread that

idea, create real change, and launch your career on the path to visibility and influence?

Definitely. But don't start by piling up words. Instead focus on the story. What urgent problem

does your reader face? How can they solve it? And what journey must your reader take as you

guide them from confusion to understanding, action, and success?

Build a Better Business Book is the first accessible and comprehensive guide for authors who

want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing

coach with decades of experience on 45 successful book projects, explains the systematic way

to refine your idea and then research, write, publish, and promote a book that matters. Learn

how to:

● Build your book not just from ideas but from people and their compelling stories -- and

how you can research and tell those stories.

● Write a first chapter that creates powerful motivation by emotionally connecting with

readers.

● Select among the three major publishing models -- traditional, self-publishing, and

"hybrid" -- on the axes of speed, cost, and influence.

● Plan your book as a project, then efficiently execute on that plan with a low-stress, high

potency tool: the fat outline.

● Structure chapters that no reader can put down.

● Collaborate with coauthors, editors, and ghost writers without excessive bloodshed.

● Promote your book to maximize your sales, revenue, and influence.

Josh Bernoff's book projects have generated over $20 million for their authors. This guide

includes results of an extensive author survey and secrets from interviews with successful

business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott

Stratten.

Don't waste valuable energy without accomplishing your goals. Construct your business book

as a compelling story, and you won't just get your words in print. You'll create change in the

minds of your readers. And that is the first step to making a meaningful impact on the world.