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Challenges and Opportunities of Unani Medicine Marketing
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Unani medicine is a traditional system of medicine that originated in ancient Greece and was later developed and practiced by Muslim scholars in various parts of the world, including the Indian subcontinent. Unani medicine is based on the principles of Hippocratic-Galenic medicine and the concept of the four humors, and it uses a range of natural therapies, such as herbal remedies, dietary interventions, and physical therapies, to promote health and treat diseases.In recent years, there has been a growing interest in Unani medicine as a complementary and alternative therapy, especially in countries like India, Pakistan, Bangladesh, and Iran, where it has a long-standing cultural and historical significance. However, the marketing of Unani medicine presents a number of challenges and opportunities that need to be addressed in order to ensure its wider acceptance and effective use.
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