Going on Offense: A Leader's Playbook for Perpetual Innovation

How do the most innovative and agile companies develop a "winning mindset" that runs throughout the entire organization?

Going on Offense is a powerful resource for anyone looking to transform their organization or themselves, exploring the key ingredients that fuel the mindset of companies dedicated to perpetual innovation and relentless experimentation. Based on a comprehensive seven-year study from Stanford University, Going on Offense provides an insider view into the transformative drivers of success displayed in 26 innovative organizations--including industry giants like Apple, Tesla, Amazon, Microsoft, and Starbucks--along with actionable advice on how to replicate this transformation.

Explore the challenges of once-innovative tech giants like Facebook and Google and the factors behind their transition to complacent and stagnant organizations. Delve into the reasons behind an organization's decline through in-depth analysis and real-world examples. Going on Offense analyzes these cases and offers practical solutions for companies and individuals looking to transform to a winning mindset.

Written by world-renowned expert in transformation, bestselling author, and award-winning teacher, scholar, and global advisor, Behnam Tabrizi, Going on Offense is a must-read for any organization looking to stay innovative and competitive in today's rapidly changing market. Armed with this book, a company will be able to go on offense--continually improving its culture, adapting to new environments, and expanding into new territories.