Whether you're a catalyst for organizational change or have the support you need to create an engineering culture that embraces A/B testing, this book will help you do it right. The step-by-step instructions will demystify the entire process, from constructing an A/B test to breaking down the decision factors to build an engineering platform. When you're ready to run the A/B test of your dreams, you'll have the perfect blueprint.
With smart, tactful approaches to orchestrating A/B testing on a product, you'll quickly discover how to reap all the benefits that A/B testing has to offer - benefits that span your users, your product, and your team. Take the reins today, and be the change you want to see in your engineering and product organizations.
Develop a hypothesis statement that's backed with metrics that demonstrate if your prediction for the experiment is correct. Build more inclusive products by leveraging audience segmentation strategies and ad-hoc post analysis to better understand the impact of changes on specific user groups. Determine which path is best for your team when deciding whether to go with a third-party A/B test framework or to build the A/B testing platform in-house. And finally, learn how to cultivate an experimentation-friendly culture within your team.
Leverage the A/B testing methodology to demonstrate the impact of changes on a product to your users, your key business metrics, and the way your team works together. After all, if you aren't measuring the impact of the changes you make, how will you know if you're truly making improvements?
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
