Venture capitalist Brian Dovey brings readers a personal, humorous, story-driven compendium of practical advice to navigating the entrepreneurial journey. The Idea Is the Easy Part counters widespread myths of both failure and success with lessons learned from Dovey's decades of hands-on experience. Today's entrepreneurs earn celebrity and billionaire status. Our books, movies, and TV shows insist that with a big idea and a jazzy elevator pitch, anyone can immediately earn funding for their own startups and immediately achieve massive financial success. Your initial idea--and the funding you'll soon acquire afterward--are the keys to massive financial success.
The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on a host of factors, strategies, and decisions.
The idea, it turns out, is the easy part.
Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly three hundred startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. Now, in
The Idea Is the Easy Part, Dovey busts common myths about entrepreneurship and lays out for aspiring entrepreneurs an enthusiastic but realistic guidebook to making better decisions at each major stage of the entrepreneurial process by: embracing startup life, choosing opportunities, acquiring funding, executing for growth, and deciding how and when to end your involvement.
For those seduced by the myths of fame and fortune, as well as for those who don't realize what they're missing out on--
The Idea Is the Easy Part is a reliable guide to navigating the entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.
