When they say they can't control it.: Addressing Unconscious Bias with Cognitive Control

"When They Say They Can't Help It" is a groundbreaking book written by Andre Koen, a highly experienced diversity trainer based in Minnesota. In this thought-provoking and enlightening guide, Koen explores the depths of unconscious bias and provides effective strategies to overcome it, utilizing the powerful framework of Cognitive Behavioral Therapy (CBT). Unconscious biases are deeply ingrained attitudes and stereotypes that influence our thoughts, actions, and decision-making processes. They can perpetuate inequality, hinder personal growth, and create divisions in our society. However, Koen firmly believes that by recognizing and addressing these biases, we can foster a more inclusive and harmonious world. Drawing on his extensive knowledge and expertise in diversity training, Koen skillfully combines theory with practical tools in a way that resonates with readers from all walks of life. "When They Say They Can't Help It" goes beyond mere awareness and aims to empower individuals to actively challenge their biases through engaging exercises, interactive content, and immersive videos. This book serves as a comprehensive guide, covering a wide range of topics related to unconscious bias, such as implicit associations, stereotypes, microaggressions, and the impact of bias on marginalized communities. Koen introduces readers to the core principles of CBT and demonstrates how this evidence-based therapeutic approach can be applied to reframe biases, modify behavior, and promote lasting change. Through introspection and self-reflection, readers will gain a deeper understanding of their own biases and learn practical techniques to challenge and transform them. Koen's compassionate and empathetic writing style creates a safe space for readers to explore their biases, fostering a sense of personal growth and fostering a commitment to creating a more equitable society. "When They Say They Can't Help It" is an essential resource for individuals seeking to unmask and address their unconscious biases. Whether you are an educator, HR professional, manager, or simply someone dedicated to personal growth, this book will equip you with the tools to dismantle bias and embrace a more inclusive mindset. Embark on a transformative journey with Andre Koen as he guides you through the intricacies of unconscious bias, illuminating the path towards a more empathetic and equitable world.