Smart Tourism and Social Media

Smart tourism is an upcoming concept, which involves the application of information and communication technology for the purpose of developing innovative tools and approaches for improving tourism. Some of the technologies on which smart tourism relies considerably are mobile communication, cloud computing, AI and virtual reality. Traditionally, tourists were passive recipients of services and had no say in the way tourism industry worked. However, the emergence of social media along with smart tourism has made it possible for tourists to share their experiences and provide feedback to the industry. Prospective tourists make their decisions based on information and reviews available on the social media. This book provides significant information of smart tourism to help develop a good understanding of its relationship with social media. It presents researches and studies performed by experts across the globe. The book will serve as a reference to a broad spectrum of readers.