Business Builders: How to Become an Admired and Trusted Corporate Leader
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Will you join a new breed of corporate leaders who think like an old breed-your company's founders-not Wall Street servants? This groundbreaking research examines four types of business leaders. Which will you be?
- Builders are passionate about delivering value to customers-just like your company's founders.
- Decorators are fixated on making the firm look good, quarter after quarter after quarter.
- Remodelers are good at improving current operations, but they seldom build anything new.
- Realtors are mostly interested in M&A, but often fail to grow what they've acquired.
- Primary Duty: The #1 mandate for every business leader should be: "leave your business stronger than you found it." Business Builders don't cross a finish line. They pass a baton.
- Job description: Too many business leaders today (41%) are Decorators, fixated on demonstrating "curb appeal" every quarter. They don't understand that financial reporting is a spectator--not participant--sport.
- Business Goal: 70% of slower-growth companies have the mistaken goal of maximizing shareholder wealth. This is a lovely result but a lousy goal.
- Time Horizon: Business leaders at slower-growth companies have short time horizons and implement cost controls far too frequently. They suffer from "first-domino fixation" and "first-domino amnesia."
- Top Initiatives: All initiatives are not created equal: There is only one that leads to profitable, sustainable growth... but this fact is lost on many business leaders.
- Results Focus: 72% of slower-growth business leaders are imbalanced toward near-term results instead of long-term capabilities.
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