商品簡介
In entrepreneurship and innovation, network management is the gap of why entrepreneurs do not achieve the number of customers and partners to consolidate or scale their business model. The problem is the lack of time and effectiveness for Networking, where the entrepreneur does not identify the types of business networks in which he is involved. Because of this, they cannot plan strategies, prioritize activities or evaluate the economic or reputational profitability of the network. Business networks allow small businesses to compete and innovate in dynamic environments, and provide access to new knowledge and experiences that were not available to them. The objective of this book is to provide the theoretical tools that allow you to understand the context of business network management, evaluate and select partners, and cooperate strategically in dynamic environments. It will provide criteria for selecting PARTNERS to represent, sell or disseminate your products/services. The reader will be able to apply business network planning to several areas such as Open Innovation, Crowdsourcing, Crowdfounding, Social Innovation, Corporate Venturing and entrepreneurship.
