Proximity Marketing: Converging Community, Consciousness, and Consumption
商品資訊
ISBN13：9781637425770
出版社：Business Expert Pr
作者：Rajagopal
出版日：2024/01/30
裝訂：平裝
規格：22.9cm*15.2cm*1.2cm (高/寬/厚)
商品簡介
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
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