The Soul of Wealth

The ultimate compendium of the world's best behavioral finance and personal finance knowledge.

WINNER OF THE AXIOM BUSINESS BOOK AWARDS 2025

Personal Finance/Retirement Planning/Investing category

We find ourselves at a crossroads.

We all know that true wealth is about far more than money. Wealth is friends, family, health, a vocation, command of your time, leisure, and whatever else is important to you.

And yet, we are all guilty of acting as if money alone is wealth and an end in itself.

How do we navigate this crossroads to find the right balance between monetary wealth and true, soulful wealth?

Our guide is Daniel Crosby – author of the behavioral finance smash hits The Laws of Wealth and The Behavioral Investor.

In The Soul of Wealth, Daniel presents 50 short essays which explore what wealth really is and provides practical suggestions for how to change your thinking and your actions in small, powerful ways, for a wealthier life.

We learn:

- How you spend your money reveals your values.
- That money can buy happiness if spent well.
- What makes a good financial plan.
- Why willpower is overrated.
- How to master delayed gratification for the ultimate wealth hack.
- Why anything worth doing carries some risk.
- And much, much more!

The Soul of Wealth is the ultimate compendium of the world's best behavioral finance and personal finance knowledge, presented in a groundbreaking accessible format. It will challenge your thinking, rekindle forgotten truths, and empower you to embrace a new relationship with your money.

Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. Dr. Crosby's first book, Personal Benchmark: Integrating Behavioral Finance and Investment Management, was a New York Times bestseller. His second book, The Laws of Wealth, was named the best investment book of 2017 by the Axiom Business Book Awards and has been translated into 12 languages. His third book, The Behavioral Investor, was Axiom's best investment book of 2019 and is a comprehensive look at the neurology, physiology and psychology of sound financial decision-making. When he's not decoding market psychology, Daniel is a husband and father of 3, a fanatical follower of the St. Louis Cardinals, an explorer of the American South, and an amateur hot sauce chef.